Production planning is essential in achieving business objectives in several ways, including:  

• Cost reduction: Production planning helps to optimize production processes by eliminating wasteful activities, reducing costs, and improving efficiency. This helps to minimize production costs and maximize profits, ultimately contributing to the achievement of the company’s financial objectives.
• Improved customer service: Effective production planning ensures that products are produced and delivered on time, leading to increased customer satisfaction and retention, which is essential for achieving the company’s customer-focused objectives.
• Increased competitiveness: Efficient production planning enables a company to produce high-quality products at a lower cost, which enhances its competitive edge in the market. The company can then achieve its objective of being the market leader or achieving market dominance.
• Improved productivity: By optimizing production processes, production planning helps to increase productivity by ensuring that resources are allocated efficiently and effectively. This ultimately leads to improved output, and the company can achieve its objective of increasing its production capacity.
• Improved employee morale: Efficient production planning can help reduce work-related stress on employees by ensuring that they have a well-structured work environment, leading to improved morale and job satisfaction. This can help the company achieve its objective of improving employee satisfaction and retention

In summary, production planning is crucial for achieving business objectives, including cost reduction, improved customer service, increased competitiveness, improved productivity, and employee morale.